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The Journal of Sharia Fundamentals for Specialized Researches

About the Journal :

The Journal of Sharia Fundamentals for Specialized Researches is published quarterly, it is designed for whoever researcher seeking welfare that is based on knowledge. It seeks to provide a platform for the excellent researchers to present and consider the values and themes of various religious and social sciences acquired by learning and practice. It aimed at becoming a meeting point and channel for researchers to publish their innovative works, with regard to the interpretation of Islamic Sharia sciences and its regulations and the enhancing of social sciences to become adequate programs that serve the human and society in a significant and neutral way.

Our mission is to maintain the efforts of researchers and their innovative works in Islamic Sharia sciences known for its human civilizational value, through which we can spread awareness among people and ensure respect and strength of Islamic identity in different scientific, cultural, and social environments.

Therefore, this journal is designed to serve as a platform to identify the various religious and social dimensions of knowledge, such as considering the Holy Quran as the foremost and fundamental source of Islamic rules followed by the Sunah (biography of the Prophet Mohammed Peace and Blessings be Upon Him) that explains and clarifies the Holy Quran, along with its affiliated Sharia studies on the individual and society, such as studies concerned with Ijtihad which focuses on the studying of modern issues and finding solutions to them.



ISLAMIC MARKETING COMMUNICATION AS AN ALTERNATIVE TO PROTECT THE CONSUMER RIGHTS – A SURVEY OF THE VIEWS OF A SAMPLE OF CONSUMERS IN ALGIERS

After marketing communications tool to mislead and deceive and exploit consumers ' feelings, the need and adjust his Islamic laws of Islamic marketing, in order to achieve this objective the study to test the conceptual framework for the interpretation of the responses was development that can show the consumer marketing communications and recognize their Islamic. the current study sought in connection with the proposed framework to test to derive specific premises for the purpose of testing ground, and has been tested using a variety of data obtained from a sample number of individual consumers 315 in Algeria capital.
And the field study results revealed for different responses to the sample towards adopting institutions for marketing communications as an alternative to increase consumer awareness and understanding of their rights and the results of regression analysis for the study hypotheses on their acceptance, which emphasizes the influence of Islamic marketing communications increased awareness and consumer awareness of their rights.
Keywords: marketing communications, consumer rights, Islamic marketing, advertising, personal selling.